August 14th is my one year Lulaversary, here's my relfection on the past year!
1. Don’t hesitate or wait to sign up for Lularoe.
This company is growing at rapid speed. We are on track to having over 25,000 consultants to date and a billion dollars in sales within our first 5 years of business. With the growth of this business and my own personal growth, I ask myself daily, “why didn’t I start sooner?!” I knew about Lularoe 6 months prior to signing on. I sat on it for way too long. I could be that much more ahead, but even still, in just one year I have had excellent growth.
2. Consistency is key!
In my experience, shoppers like clarity and consistency. Ever since I decided to have my personal group sales on the same day of the week and time, my customers have developed closer relationships with me. I’ve accumulated a lot of regular shoppers this way; they tune and shop in weekly! I’ve tried to change the way I do sales (by size, style, in albums, on my website) and I’ve found that customers prefer sales through Facebook albums by style. Find what works and stick with it!
3. Some extra expenses are worth the $$$.
There are just some tools that are worth it, no matter the cost. Here is a list of my time-saving tools: racks, felt hangers, lighting kit, tripod, mannequin, backdrop, shippingeasy.com, UPC scanner, and Sellit.Social (that one is free)! These items DRAMATICALLY helped me grow my business and I should have committed to them sooner.
4. Great pictures make a BIG difference.
There are many different preferences surrounding pictures of the clothing, but I have found that my customers are mostly looking for clear and close photos. They want to accurately know the color, fabric, and fit. Another lesson about pictures is that getting it right the first time helps… it is not fun re-photographing hundreds of the same pieces.
5. Maybe this should have been first because of its importance… PICK THE RIGHT SPONSOR FOR YOU.
There are some horror stories out there like hit and run sponsors who are very engaged at the beginning and then suddenly disappear. There are plenty of things to consider when choosing a sponsor like how long have they been a consultant, do they have a team, how big is their team, but most importantly ARE THEY INVESTED IN YOUR SUCCESS? They need to be invested in your success because it is ultimately their own. Everyone wins when an entire team is successful, so find a leader who believes that.
6. Replenish inventory with new items frequently.
I found that when I would sell 30-60 pieces a week and then make one or two orders each week (33-66 pieces), I was consistently making money and keeping customers happy. This proved to be a great habit to develop in order to keep inventory fresh! At first, I only had around 400-500 pieces total, but I have been adding a couple pieces to each order and I now have closer to 700. Other ladies have thousands of pieces… it really seems like the more you have, the more you sell!
7. Charge for shipping if you are reliable.
My customers continuously tell me they choose to shop with me because I ship fast and reliably. They are quick to pay because they know I am quick to ship. I only charge $3 for shipping and offer free shipping for orders greater than $100. If you are going to charge $3 or even more than that, be sure to ship quickly and reliably. Customers expect that when they pay for shipping (esp, $6 and up).
8. Find your own balance.
Working from home with a young child gets really difficult at times. This business is very social and if you let it, it can consume your time 24/7. Set time aside for yourself and to spend time with your loved ones. I have chosen certain dates and times for my “unplugged” hours. It has helped so much.
9. Bless others with your business and let others bless you!
I have used this experience to bless others in ways I wasn’t able to before. I’ve also learned that asking for help is key. There are a few people and services that have helped me so much, but it has also allowed me to employ/support other people. Some services that have been a life-saver are Walmart grocery pick-up, HelloFresh Meal Delivery, delegation to reliable friends/family, and a hired housekeeper/nanny. I’ve blessed my family with this business by giving free clothes and employing my sister when she has needed it. Bless others with this business and they will bless you!
10. Customers really are always right.
People always say this, but it is so true. I will not fight a customer on a return or complaint because it isn’t worth it. Make people happy and your business will grow. Clearly state your policies and stick to them. I’ve found that most of the time we can make an agreement that works for the both of us.